Brand, Web & Launch · Lumino, CH · 2026
An end-to-end launch for a premium indoor play space for children (3–10) in Ticino — brand identity and mascot, signage and merchandise, the website, the marketing plan, and a loyalty-points & access system.
What we did
- Brand identity & mascot
- Signage & environmental design
- Merchandise design
- Landing page & full website
- Marketing & launch plan
- Loyalty points & access system
- Social media management
The challenge
A brand-new 'boutique' indoor playground had to feel playful and safe for families yet polished enough to stand apart from big, noisy competitors — with a complete brand, digital presence and growth engine built from scratch before opening.
Brand book
Thi Land — brand film
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